Facebook had grown into one of the biggest platforms for fundraising, and nonprofit organizations were raising billions through the platform. But that growth had slowly outrun the tools we built to support the people running these organizations.

Nonprofit admins trying to see their payouts, understand their supporters, or run a campaign encountered friction. Some tools were buried: a bookmark competing with 20 others, a settings page here, an insights tab there.

Further, some key fundraising jobs-to-be-done were just not achievable on the platform. I led product design on building Nonprofit Manager, running the sprints that shaped the vision, designing and polishing the experience before launch, and iterating on it as real usage came in. It landed well past our adoption target, and has become a key surface for tens of thousands of nonprofits, as well as the foundation all later nonprofit tooling has been built on top of.

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